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How to Profit in the Lash Business | Eyelash Extension Business Tips for Solo Artists & Owners
The beauty industry is booming, and lash extensions are leading the way, generating over $1 billion in annual revenue. As an eyelash artist, you have an incredible opportunity to build a profitable career while doing something you love. But how do you maximize your earnings and create long-term success?
It’s easier than you think to be a successful eyelash extension artist when you have the right training, support, and product at your fingertips! Starting out on your own can be costly and scary- why not simplify the path to profitability with the tools, training, and support needed to build a thriving lash business?
Whether you’re just starting, adding a lash business to your salon, or looking to take your lash career to the next level, here’s how to increase your income and create a sustainable, high-earning business.
Table of Contents
What is Needed to Become an Independent Lash Stylist or Start a Lash Salon Brand
Training and certification – Get your education from a trusted brand with a proven track record. Switching brands? Choose a company that has strong relationships with and supports beauty professionals by minimizing the costs associated that impacts lash salon management. Check with your state to ensure you will not encounter legal issues should you need a license to perform lash enhancements.
Equipment – To startup a lash business you will need a lash bed, ring light, a stool and a cart.
Inventory – Starting your own lash business means you need product! From adhesive to full sets, keeping enough on hand to provide a variety of services.
Marketing – Build an online presence on social media platforms and a website if you are extra ambitious!
Great customer service – Learn best practices for client retention, no-shows and exceed expectations to dominate your local industry.
Business coaching & support – A great coach is crucial for maintaining and growing your business, ongoing training ensures you will gain experience with new services & lash styles.
How Much Does it Cost to Become a Good Lash Artist?
Once you’ve decided to create and register your business, your upfront investment will vary based on:
- Liability insurance
- Lease, size and location
- State and local health and safety regulations
- Expenditure for equipment and inventory
- Marketing costs
Some artists report they have spent upwards of $20,000! Independent artists who work with Honest Lash get everything they need from training to equipment to ongoing support for only $5,000!!
Start with a Proven Lash Business Model
The fastest way to success is by following a model that works. Honest Lash provides a step-by-step, turnkey business system, making it easier than ever to own and operate your own lash studio.
With a small initial investment of around $5,000, you gain access to everything you need- the perfect template to financial success:
✅ High-quality studio furniture and professional lash tools
✅ Starter inventory to begin serving clients immediately
✅ Branded marketing materials to attract and retain customers
✅ Comprehensive training and ongoing mentorship
✅ A protected territory so you can grow your business without local competition
Unlike traditional lash extension models, Honest Lash has no ongoing fees until you need more lashes for your happy clientele! This allows you to focus on scaling your income without business expenses associated with many lash artists.
Offer Premium Eyelash Extension Business Services and Upsell Your Artistry
To maximize profitability, don’t just offer basic lash extensions—provide high-end, advanced services that allow you to charge premium prices. Honest Lash offers everything you need to know to be successful in the lash industry- the ongoing support, free training and continuing education will keep you on top of your game! Consider offering:
💎 Volume & Mega Volume Lashes – Higher-priced services that create fuller, dramatic looks
💎 Lash Lifts & Tints – Great add-ons for clients who want low-maintenance beauty solutions
💎 Lash Fills & Maintenance Packages – Recurring revenue by encouraging regular visits
💎 Customized Lash Designs – Create unique looks tailored to individual clients
One of the most significant ways to earn more is by upselling clients to aftercare products. Offering discounted lash maintenance memberships for hybrid and volume sets can also help boost your earnings while keeping clients coming back.
Depending on your location, you can set your prices and the client expectations high to become the top lash industry artist! Be a pro at attracting and retaining clients and foster the perfect working conditions to be a profitable business owner.
Increase Profits with Retail Sales
Retail products are an easy and passive way to increase your income. Clients need high-quality lash cleansers, serums, and aftercare products to maintain their lashes. By offering Honest Lash-approved products, you’re not only helping them extend the life of their lashes but also creating an additional revenue stream.
💰 Tip: Train your clients on how to properly care for their lashes and recommend the best products for their needs—this builds trust and encourages repeat purchases.
Get Certified as a Lash Artist & Stand Out in the Industry
One of the biggest mistakes aspiring lash artists make is skipping proper training. Clients trust certified professionals, and many states require official licensing. Investing in high-quality education will set you apart and allow you to charge higher prices.
At Honest Lash University, the Lash 101 Masterclass provides everything you need to become a certified lash artist and legally operate your business. With a one-time investment, you’ll receive:
🎓 Comprehensive lash training covering application, sanitation, and client care
🎓 Hands-on practice with expert instructors
🎓 A professional lash kit to start your business- offset supply costs from the beginning
🎓 Flexible payment plans to make investing in your future easier
By getting certified, you build credibility and attract premium clients willing to pay top dollar for expert lash services.
Market Your Business & Build a Loyal Clientele
No matter how skilled you are, your business won’t thrive without effective marketing. The good news? Honest Lash provides branded marketing materials to help you get started. To build a strong client base, focus on:
📲 Social Media Marketing – Showcase your work on Instagram, TikTok, and Facebook
⭐ Client Testimonials & Reviews – Encourage happy clients to leave reviews to build trust
🎯 Referral Programs – Offer discounts or free services for clients who refer friends
💌 Email & Text Marketing – Send reminders, promotions, and exclusive offers
With an on-staff graphic designer and consistent marketing efforts, you’ll build a loyal client base and grow your client base faster than ever.
Scale Your Business & Earn Six Figures as Part of the Lash Industry
Once you’ve established your salon’s lash business, scaling your income becomes the next step. By hiring additional lash artists, expanding your service menu, and offering retail products, you can increase revenue without working longer hours.
Honest Lash makes it easy to grow with:
🚀 A scalable business model designed for growth
💡 Ongoing mentorship to help you refine your strategy
🛍️ Diverse revenue streams including product sales and memberships
With dedication and smart business strategies, many artists earn six figures or more in this industry.
Ready to Own Your Future? Join Honest Lash Today!
Whether you’re a new lash stylist looking to start your career or an experienced beauty professional ready to own your own business, Honest Lash provides the perfect opportunity to turn your passion into profit.
📌 Join the Honest Lash Family Today and take the first step toward building a successful lash business!
🌟 Reserve Your Exclusive Territory
🌟 Enroll in Honest Lash University
🌟 Launch Your Dream Business with Confidence
🚀 The future of beauty is Honest Lash—be a part of it! 🚀
👉 Visit https://www.honestlash.com/home to get started today!
