10 Salon Client Acquisition Tips for Owners

10 Salon Client Acquisition Tips for Owners

Are you looking for Salon Client Acquisition Tips?

If so, you’ve come to the right place. In this blog, we’ll be discussing 10 tips that can help you attract more customers and keep them coming back for more. From developing an excellent reputation to studying your competition, these tips will help you get more salon clients in no time.

Read on to learn more!

Salon Owner Business Growth

If you own a salon, or are building your base as a beauty pro, you know that having enough clients can make or break your business.

Keeping your current clients happy and attracting new customers can be a challenge, but it doesn’t have to be impossible. Here are 10 tips to help you get more salon clients and keep them coming back for more.


build salon client base
Build a Client Base with Ease.
Buidling a loyal client base takes time.

Develop an excellent reputation.

The first tip for getting more salon clients is to develop an excellent reputation. Word of mouth is a powerful tool, so make sure you’re doing everything you can to ensure your clients are happy.

Offer excellent customer service, use quality products, and provide high-quality services. These are all things that will help you build a good reputation and attract more clients.

Build relationships with your clients.

Another great way to get more salon clients is to build strong relationships with your current ones. Make sure you’re listening to their needs and offering solutions that meet their expectations.

Showing your clients that you care about their wellbeing and that you’re willing to go the extra mile will make them more likely to return and recommend you to their friends.  Happy clients refer their friends! Incentivize happy clients to refer family and friends.

Unhappy clients don’t help you grow. If you are in need of better salon client acquisition tips, consider hiring a salon coach

Have a loyalty and referral program

Having a loyalty program is a great way to reward your regular clients and encourage them to come back again and again. Offer discounts, free services, or special offers to your loyal customers to show them how much you appreciate their business.

This will help you retain your current clients and also attract new ones. Incentivizing current clients to send friends and family is a great way to achieve organic salon client growth!

Offer special deals.

Offering special deals and discounts is another great way to get more salon clients. You can offer discounts for first-time customers or for those who book multiple services.

You can also offer discounts for special occasions or seasons. Offering special deals is a great way to attract new clients and keep your current ones coming back.

We encourage you to shy away from platforms like Groupon or discounted service platforms- this type of client is usually only looking for a “deal” and will not be loyal to you.

Instead, partner with neighboring businesses for promotions and referrals.

Make use of Social Media.

Social media can be a great tool for getting more salon clients. Use platforms like Instagram, Facebook, Tik Tok and Twitter to showcase your work and attract new customers.
Post pictures of your salon, your work, and your clients’ results to give potential customers an idea of what you can do. Engage with your followers and answer any questions they might have.

Get involved with the local community.

Getting involved in the local community is another great way to get more salon clients. Consider sponsoring events or donating your services to charities.
Participate in local festivals or join local business groups. All of these things will help you build relationships, showcase your work, and attract more customers.
Get your salon business in front of as many people as possible!

Have an effective website.

Having an effective website is also essential for getting more salon clients. Your website should showcase your work, provide information about your services, and make it easy for potential customers to book appointments.

Investing in a good website with a modern design and easy-to-use features is essential for attracting new clients and keeping them coming back. Getting services like SEO on websites makes for a perfect evergreen marketing tool, funneling clients in from search engines.


Study your competition.

Studying your competition is another important tip for getting more salon clients. Take the time to research other local salons and see what they’re doing to attract and retain customers.

This can help you get ideas for improving your own business and staying ahead of the competition.


Always put salon clients first.

Finally, always make sure you’re putting your clients first.  The client in your chair is the most valuable asset you can have for referrals.

Make sure you’re offering the best customer service possible and always go the extra mile to make sure they’re happy. Your clients should be your top priority and that should be reflected in everything you do.

Getting more salon clients can be a challenge, but with the right strategies, it doesn’t have to be impossible. 

By following the tips in this blog, you can attract more customers and keep them coming back for more. Develop an excellent reputation, build relationships with your clients, have a loyalty program, offer special deals, make use of social media, get involved in the local community, have an effective website, study your competition, and always put your clients first.

All of these salon client acquisition tips will help you get more customers in no time.

Looking for a salon or spa where you do not have to worry about building clients? Browse our job and booth rental opportunities to find salon owners who support your growth.