Mary Beth Berns, Former Award Winning Salon Owner Turned Business Broker,
Mary Beth Berns: Former Top 200 Award Winning Salon Owner, A Leader, and Business Coach for Women Entrepreneurs
Mary Beth Berns established her reputation as a dynamic force in the beauty industry with over 40 years of hands-on experience, both as a stylist and a salon owner. Starting behind the chair, she quickly rose into leadership, owning and operating a highly successful salon recognized for it’s award-winning culture of growth, employee retention, operational excellence, and profitability.
Under her guidance, the salon thrived financially and became a true career home for dozens of highly successful stylists. Mary Beth is deeply proud of creating an environment where team members felt safe to grow, take risks, and achieve more than they ever imagined.
During her tenure as a salon owner, Mary Beth also served as a cosmetology instructor, shaping the next generation of talent. She developed an innovative new-employee funnel that attracted and retained some of the most promising emerging stylists in the industry. To hone her
financial acumen, she sought out advanced business training through top coaching companies, including Qnity, Strategies, Pinnacle, and Cultivate Advisors. These experiences sharpened her expertise and gave her a unique perspective on what it takes to build, and eventually sell, a high-value, thriving salon business.
Empowering the Next Generation of Salon Owners
After successfully selling her award-winning salon, known for its profitability, team longevity, and culture of excellence, Mary Beth Berns turned her focus to helping other salon owners navigate the next chapter of their journey.
As a business consultant and coach, she has worked with dozens of salon owners and beauty entrepreneurs to identify hidden profits, strengthen operations, and prepare for meaningful transitions, whether that involves succession or sale.
Mary Beth’s perspective is rare: she’s been on both sides of the table. She knows what it takes to build a thriving business from the ground up and what it feels like to let it go with purpose and pride.
Why Mary Beth Chose to Become a Salon Business Broker
The decision to sell a salon is one of the most pivotal moments in an owner’s life. Mary Beth knows this isn’t just about spreadsheets, it’s about legacy.
That’s why she became a salon broker: to guide owners through the emotional, financial, and strategic complexities of a sale with clarity, confidence and care.
“I understand the weight of this decision because I’ve lived it. I’ve been both the owner, wondering what is next, and the seller, preparing for the best possible outcome. As a broker, I get to combine my decades of industry experience with my passion for helping others transition into their next season with both dignity and profit.”
Suppose you’re wondering when to sell or if selling is the right move. Congratulations. You are already ahead of most. Starting the process with intention and preparation is the key to unlocking the full value of your salon.
You’re in the right place.
