Salon Booking Systems as Websites: Not a Great Idea
If you are considering using Salon Booking Systems as Websites as your business website, you may want to think twice. Salon software is designed to help manage the operations of a salon, not to serve as a comprehensive business website.
Salon booking software often offers the ability to have a website, if you are using their system. Here’s why you should not use Salon Booking Systems as Websites.
Salon Booking Apps as Websites Outline
- Lack of Features
- Poor applicant intake/ recruiting functionality
- Limited Customization
- Poor User Experience
- Drives Customers to Competing Salons
- Complicated Setup Process
- Difficulty Integrating with Other Platforms
- Security Concerns
- No SEO Optimization
Lack of Functionality & Features
Salon software is designed to be a one-stop-shop for the management of salon business. As such, it lacks many of the features and functionality you would find on a well designed business website.
This includes features such as content management systems, e-commerce integration, and customer relationship management (CRM) capabilities. Salon software typically has pre-made templates, a seemingly easy aspect of a salon owner’s digital assets to integrate.
Unfortunately, salons and spas come in every shape and size imaginable with different needs to serve customers and recruit new employees. A website designer is trained to cover all salon owner’s business needs, an aspect of doing business that is essential to profitability for salons and spas.
Salon booking systems are not designed to help you hire. Oftentimes they offer no way for salon pros to inquire to work with you or very limited form intake to screen potential applicants who are interested in working for you.
Salon Booking Apps: Poor User Experience
Because salon software is designed for the management of salon operations, it often has a poor client user experience. The design may be confusing and difficult to navigate, making it hard for clients to find the information they need.
This can lead to a high bounce rate and lost sales.
CLICK HERE FOR SALON WEBSITE IDEAS
What is the best salon booking system? Our research into the top salon booking software is underway. Read about systems that hinder salon owner’s website capabilities:
Some salon booking software programs may cause lost business and distract a new client from booking with your salon. Do your research before choosing a salon booking software and keep your website separate from your booking system
Complicated Setup Process
Using salon software as a business website also requires a complicated setup process. This includes setting up the software and plugging it into other platforms.
This process can be time-consuming and difficult, and may require the help of a developer.
Salon software lacks integration with other platforms, making it challenging and time-consuming to add extra features like e-commerce or customer relationship management to your website.
This issue creates problems for booth rental salons or those with staff using other salon booking softwares. Consequently, this issue can prevent the expansion of both your website and your business as a whole.
Security Concerns
Using salon software for small business websites can lead to security concerns. Because the software is not designed to be used as a website, it may not have the necessary security measures in place to protect your customer’s data.
This can put your customers at risk of identity theft and other security breaches.
Lastly, salon booking and appointment software not only destroys the potential for SEO optimization but also limits the ability to enhance your website’s search engine visibility. Securing a high rank on Google and other search engines, such as Bing or Yahoo, remains the top method to boost your business to new clients.
Opting for salon software as your business website might appear convenient at first. However, this choice falls short in terms of the features, functionality, and security required for a successful website. Instead, it’s recommended to seek out a salon website builder for hair salon businesses.
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