Toni Lupinacci Salon Broker
Meet Toni Lupinacci, Salon Broker! Toni came to Salonspa Connection after seeing our videos about beauty businesses for sale– her drive to help fellow salon owners realize their exits fuels Toni’s passion and produces excellent results for east coast beauty businesses.

About Toni Lupinacci
Toni grew up in the salon business. Her father was a hair stylist who owned and operated a hair salon in Greenwich, CT in the 1960’s. She’s been sweeping floors and answering phones since she was a girl! After an early career in customer service and sales, Toni decided to follow her passion into the healing arts and joined the family salon & spa business located in Stamford, CT.
Toni attended and graduated from Christine Valmy School of Esthetics in NYC as a licensed Esthetician and The CT Center for Massage Therapy in Westport, CT, as a licensed Massage Therapist. Toni’s mission as a healing arts professional was to help people reconnect body, mind and spirit and enjoyed contributing to her client’s lives in a positive way.
Book a complimentary business seller consultation with Toni, here.
Facilitating a Next Generation Business Acquisition
In 2000, Toni and her sister Cheryl, (a Master Stylist and Colorist) acquired ownership of the family business. For Toni a new passion of running the business was born. Working with business coaches and attending educational seminars she learned the importance of creating business systems, putting marketing strategies in place, hiring, training and retaining staff. For the next 15 years Toni and Cheryl worked tirelessly to expand the business by refining the staff’s technical skills, closely monitoring and supporting their progress, seeking out the latest in hair and skin care lines and providing and teaching exceptional customer service skills, all while maintaining a clientele of their own.
As the salon grew expansion became necessary and the salon took over the downstairs space in the building they occupied. This expansion doubled the square footage and the number of hair stations, revamped the spa area and added a trendy color bar. It also gave the business street level exposure in downtown Stamford. This took the business to a new level and La Jolie enjoyed many years of success and awards following the expansion.
After 35 years of owning and operating the business, Toni and her sister decided it was time to pass the torch to the next generation. The business was sold to their Salon Manager in February 2024. Toni is proud of La Jolie’s many accomplishments and grateful for her years in the industry surrounded by her sister and the talented La Jolie Team. She feels honored to have watched the team grow personally and professionally and humbled to have created long lasting relationships with staff and clientele.
Next Level Career Moves for a Former Salon Owner
Never one to rest on her laurels, Toni joined the team at Salon Spa Connection as a salon broker. After going
through the experience of selling her salon, she looks forward to assisting salon owners to sell their businesses and helping buyers find their dream salon. Cheers!
Toni Lupinacci Awards & Accomplishments
EDUCATION
Christine Valmy School of Esthetics, NYC – 1987
CCMT, Connecticut Center for Massage Therapy – 1996
Strictly Business Course – Salon Resources
Summit Salon Business Course 2021
Numerous National and International business seminars
Norwalk Community College 2008 – 2012
AS Hospitality Management
AS Restaurant Management
Culinary Arts Certificate
Summa Cum Laude – Phi Theta Kappa
Institute for Integrative Nutrition – 2021
AWARDS
Best Salon Stamfordplus Magazine 2014, 2016, 2020, 2022, 2023
Family Owned Business Awards Winner 2016
Best of the Gold Coast 2020, 2021
Salon Today Top 200 Honoree, 2022, 2024
Titanium Goldwell Salon
SKILLS
Leadership/Mentorship
Management
Marketing Strategies
Attention to detail
Focused and organized
Administrative
Customer service
SALES
2000 – $400K – Staff 5
2023 – $1.7M – Staff 25
Contact Toni
Interested in working with Toni? Reap the benefits of her expertise and chat with her about your business, today!
Book a complimentary seller consultation with Toni, here.
Contact: Toni@salonspaconnection.com